Setting the right mood for the customer’s design presentation is a major part of New York Kitchen & Bath’s business approach. NYKB, which has showrooms in New York City, has specially designed areas in their showrooms for clients to view their kitchen and bath renderings.
“Our showrooms have beautifully appointed viewing rooms where we present designs, illustrate estimates and view video clips from various television programs that have featured NYKB,” said Ted Pratt, marketing director for NYKB. “This comfortable and informative environment helps customers make informed choices and helps demonstrate NYKB’s expertise in full-service kitchen and bath renovation.”
A core goal of NYKB is to provide customers with a clear vision of what their remodeled kitchens and baths will look like. To illustrate this, the company uses PowerPoint presentations of full-color 20/20 renderings.
“It gives clients an amazing glimpse into what their finished project will look like,” Pratt commented. “Home renovation is an arduous task enough without having to worry about what it will look like. We give customers life-like renditions.”
NYKB’s designers have all been trained to use Google SketchUp, an online tool that allows designers to create sketches using three-dimensional product illustrations. “It’s a powerful tool, and part of its charm is its speed and ease of use,” explained Pratt. “Some designers find Google SketchUp particularly helpful when sitting down with clients and hashing out ideas, because a sketch can be altered as fast as a mouse can be clicked. The application not only provides wonderful talking points for the designer in the design phase, but also helps a client feel more closely involved with the project.”
“NYKB has been featured on television as a leader in New York City’s kitchen and bath design,” Pratt continued. “This is great, but what’s really terrific is that we can play these aggregated clips on DVD in our sidewalk window display and connect the same clips online to play for customers in our viewing rooms. Potential customers see examples of our work, before and after, and are duly impressed. It certainly helps us in our business.”
About NYKB – NYKB, with two Manhattan showrooms, is New York City’s leading one-stop remodeling design/build firm. The broad range, talent and experience of NYKB’s trusted professionals make it the ideal resource for busy New Yorkers who are interested in superior home renovation. With an extensive background in the intricacies of Manhattan service-oriented work, NYKB creates affordable and unique kitchen/bathroom designs for clients. By staying current with the latest trends in traditional, transitional and contemporary styles, NYKB provides clients with an exceptionally talented team of designers. NYKB works with clients on a personal level, designing kitchens and bathrooms that meet their specific needs. Visit NYKB’s website at http://dev.nykb.com.